Saturday, April 28, 2012

Klout & Perks

Klout is the go to place for measuring an individuals/companies Social Influence, using a number of variables such as Facebook, Twitter, LinkedIn, Blogger, Wordpress, etc. Klout measures your True Reach, Amplification, and Network Source and then analyzes your impact into a score from 1-100. A high Klout score is considered to be around the 20's. That may sound strange but the Klout score is more difficult to raise as you go on. 

  • True Reach: How many people you influence.
  • Your True Reach is the number of people you influence. Klout will filter out spam and bots and focus on the people who are acting on your content. When you post a message, these people tend to respond or share it.

  • Amplification: How much you influence them
  • Your Amplification is how much you influence people. When you post a message, how many people respond to it or spread it further? If people often act upon your content you have a high Amplification score.

  • Network Impact: The influence of your network
  • Your Network indicates the influence of the people in your True Reach. How often do top Influencers share and respond to your content? When they do so, they are increasing your Network score.

Basically Klout helps you understand your influence as well as others. With Klout, you can increase that influence and well as spread it! I've interacted with many of my twitter followers that I never tweeted with before!

About +K's
When visiting a peer's profile, you can give them +K about a topic in which they have influenced you, helping the overall Klout score. Giving influencers +K is the best way to acknlowledge their influence. And it's public to them, making it easier for them to +K you back!

About Klout Perks:
You can use Klout to earn perks. Perks are nice "gifts" given exclusively to test and review. There are hundreds of brands who offer perks via Klout. Perks are given to specific influencers based on topics in which they have a high rating.  Perks also allow the user to interact with the brands. 

I've been using Klout for about two weeks and I have already been selected to accept a perk. The perks I was offered is the New Lipton Tea & Honey. I will receive 10 samples Lipton Tea & Honey Mango Pineapple Iced Green Tea mix. When Accepting a perk there is always a disclosure you must post when sharing and code of ethics to follow. 

So there you have it, Klout the latest social networking trend. Are you on Klout already? If so, have you accepted any perks? If not, are you going to join the fun?

You can join me on Klout and add me as an influencer HERE.

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